The world is changing and evolving at a rapid pace and BMW is no stranger to technology advancement. With each frame filmed, we knew the focus had to be on the small details, the reliability of the car and the unique experience any BMW driver can attest to.
In the making of these videos, we made active use of drones, various camera lenses and camera filters to capture the car’s premium feel. The location had to match the cosmopolitan design of the car and bring out its most important features.
Music-wise, a calm soundtrack allows you familiarise with the product. The idea of the videos is to bring forth the vehicle’s functionality and maintain the luxury lifestyle goal any experienced driver is passionate about.
September 12, 2023
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