The world is changing and evolving at a rapid pace and BMW is no stranger to technology advancement. With each frame filmed, we knew the focus had to be on the small details, the reliability of the car and the unique experience any BMW driver can attest to.
In the making of these videos, we made active use of drones, various camera lenses and camera filters to capture the car’s premium feel. The location had to match the cosmopolitan design of the car and bring out its most important features.
Music-wise, a calm soundtrack allows you familiarise with the product. The idea of the videos is to bring forth the vehicle’s functionality and maintain the luxury lifestyle goal any experienced driver is passionate about.
If there is a brand that makes you strive for perfection, that is certainly BMW. One look at their latest iX1 model and you’re already hooked. If you think that videos and photos can’t do it justice then, think again!
We take our role very seriously when it comes to projects that involve vehicles because we are aware of how important craftsmanship is in presenting a car. You’re not only promoting a vehicle, you are manifesting a lifestyle which means that everything you work on needs to be crisp, eye-catching and slick.
For social media, promo videos have to be short, faced-paced and possess the right amount of animated effects to draw in your audience’s attention. The iX1 from BMW is all electric and fully equipped to join the fleet of those eager to drive this spectacular new model.
The concept of this video was to showcase the newly-released BMW vehicle and present its versatility in all types of environments. The iX1 is the perfect partner for technology enthusiasts who value confort and futuristic designs.
Photography, Social Media, Video
September 12, 2023
